Hash #67: Evaluating Brand Value and Successful Partnerships ππ€Β
This week, we are shifting the focus to us! More precisely, the official outfitter agreement between Yale Athletics and Under Armour:
Perception Meets Reality:
How does consumer perception shapes a brand's market value? And how does it differ between domestic and international markets?
Rate the partnership! 0-5 How well is the partnership going? Is it a mutually beneficial deal? What does each side want from each other?
Synergy for Success:
How many ways are there to create buzz? Collaborations, Special drops, Limited releases!
What makes a partnership successful? Some brands just cannot be separately from each other! Can Yale and UA reach that status?
The 2016 Announcement: https://www.sportspromedia.com/news/yale_agree_partnership_with_under_armour/
Yale X Fast Fashion Brands: https://yaledailynews.com/blog/2021/10/07/yale-grants-licenses-to-zara-hm-and-pacsun-to-bolster-awareness-of-its-brand/
UA Net Revenue by Geographical Region: https://www.statista.com/statistics/518422/global-net-sales-of-under-armour-by-region/